Privacy Policy

Forever Official is an online store selling fashion and accessories. This Privacy Policy explains how we collect, use, store, and protect the personal information of our customers and visitors, in accordance with the General Data Protection Regulation (GDPR — Regulation (EU) 2016/679).

Our data controller contact: privacy@forever-official.com

We collect the following categories of personal data:

• Account data: full name, email address, and date of birth provided when creating an account or completing a purchase.
• Delivery data: full shipping address (postal code, street, number, city, country).
• Payment data: transaction information processed securely by our payment gateway. We do not store credit card details.
• Browsing data: IP address, device type, browser, pages visited, session duration, and traffic source (UTM parameters).
• Communication data: messages sent via chat, email, or contact forms.

We process your personal data under the following legal bases (GDPR Art. 6):

• Contract performance (Art. 6(1)(b)): to process and fulfil your orders.
• Legitimate interests (Art. 6(1)(f)): to prevent fraud, improve our services, and ensure platform security.
• Consent (Art. 6(1)(a)): for marketing communications and advertising cookies — you may withdraw consent at any time.
• Legal obligation (Art. 6(1)(c)): to comply with applicable laws and regulations.

We use your data to:

• Process and deliver your orders;
• Send order status updates and transactional notifications;
• Provide customer support;
• Personalise your shopping experience;
• Send marketing communications (with your consent only);
• Prevent fraud and ensure platform security;
• Comply with legal and fiscal obligations.

We use cookies and similar technologies to improve navigation, analyse site performance, and serve relevant advertisements. This includes the Meta Pixel (Facebook), which helps us measure the effectiveness of our ads and deliver personalised advertising.

Under GDPR, non-essential cookies (including advertising cookies) require your explicit consent. You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie banner.

Your data may be shared with:

• Payment processors (e.g. Stripe) to process transactions securely;
• Shipping carriers to deliver your orders;
• Marketing platforms (e.g. Meta/Facebook) for advertising purposes, subject to your consent;
• Analytics providers to monitor site performance.

We do not sell your personal data to third parties.

Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses).

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. Order data is retained for a minimum of 7 years for legal and tax compliance purposes. Marketing data is retained until you withdraw consent.

Your data is stored on secure servers with SSL/TLS encryption. We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.

Under the General Data Protection Regulation, you have the right to:

• Access your personal data (Art. 15);
• Rectify inaccurate or incomplete data (Art. 16);
• Erase your data (“right to be forgotten”) (Art. 17);
• Restrict processing of your data (Art. 18);
• Data portability — receive your data in a structured format (Art. 20);
• Object to processing based on legitimate interests or for direct marketing (Art. 21);
• Withdraw consent at any time, without affecting prior processing.

To exercise your rights, contact us at: privacy@forever-official.com

You also have the right to lodge a complaint with your local data protection authority.

We may update this Privacy Policy from time to time. We will post the revised version on this page with an updated date. We encourage you to review it periodically. Continued use of our site after changes constitutes acceptance of the updated policy.

If you have any questions about this Privacy Policy or how we handle your data:

• Email: privacy@forever-official.com
• Website: forever-official.com